CHALLENGE

CRM started from scratch..

Quest's consumer-initiated testing CRM started from scratch. We built the strategy, creative, and technical foundation needed to deliver clear, compliant communications in a complex and highly regulated space.

CREDITS: Quinton McMillan: Sr. Design, Art Direction
Creative Direction: Stephanie Hartzband, Jessica Lee / Executive Creative
Direction: Jason McCann

SOLUTION

Personalized campaigns at scale..

We built the MarTech foundation and a flexible design system to power personalized campaigns at scale. Automated, trigger-based journeys replaced one-off sends with smarter, behavior-driven experiences that increased engagement.

Modular building blocks..

A single, flexible system replaced multiple one-off email builds, making it faster and easier to scale personalized communications.